The Right Rental at the Right Price
A comparison between BIXI and Segway Bike Rentals
I was on Toronto Island last week, one of our truly underutilized local gems in Toronto – a veritable paradise mere kilometres from the Bay Street money machine. Our mechanic Josh and I decided to take a ride around with some friends and hopefully rid ourselves of the malady known as the farmer’s tan. It was great, our mission might not have been successful in the fact that our arms and legs are still two-toned, but we had a great time. One thing I saw over there was quite worrisome was the sheer amount of BIXI bikes crossing on the ferry. It wasn’t a busy day by any mean but we must have seen 20 BIXI bikes on the ferry ride over – 20 people that I could only assume would wake up the next day with a larger charge on their credit card than expected.
We started talking about seeing so many bikes on the ferry as we had looked up costs associated with longer term BIXI rentals. If these people were spending even 4 hours away from a BIXI stand they were going to be charged 50 bucks by the end of their trip. We tried to tell a couple people this but public perception sure seems to be quite a bit different from reality, tourists and casual riders are often hit with a pricing structure they often don’t understand and is not explained clearly on BIXI stands.
That’s why we’ve decided to inform visitors and residents of Toronto about the real cost of renting a BIXI bike. They ARE great for short-term rentals but after the first 1 ½ hours the costs skyrocket incredibly fast. As detailed below, we compared our own rental prices to BIXI prices for equal amounts of time, accessories provided and sizing.
We’ve created this handy chart for visitors and locals to ensure everyone spends the right amount on a rental. Going for an hour or less and want an easy way to travel? Go with BIXI. Are you looking at more than an hour and want a comfortable KHS Hybrid bike with a lock, helmet and map? Come visit us.
Some people that saw this infograph claimed we went too far. I think we didn’t go too far enough, so we decided to put a massive sign in our window.
Let the era of appropriately priced bike rentals begin!
-Aaron Binder
Chief Fun Officer
Segway of Ontario






